Large trade network Selco operates from over 60 locations across England and Wales with 1000+ employees and 15,000+ trade products, indicating strong cross-sell potential to tradespeople across multiple branches and categories.

Expanded hours All branches are open 7 days a week and emphasize one-stop shopping for trades, presenting an opportunity to upsell bulk purchases, bulk deliveries, and after-hours orders for jobsite deadlines.

Logistics partnerships Existing logistics partnerships with Unipart and transportation coverage for 75 branches suggest opportunities to offer optimized delivery services, scheduled replenishment, and fleet-based promotions to trade customers.

Digital demand signals AdRoll, Demandbase and other tech stack tools indicate active digital marketing and targeting; leverage retargeting and account-based approaches to win new contractor customers and upsell premium products online.

Community and training Programs like Better Banter and the Community Heroes competition demonstrate engagement with staff and local projects, offering avenues to upsell training packages, safety programs, and promotional sponsorships to increase loyalty and spend per visit.