Seedling USA, Inc. Email Format
ManufacturingCalifornia, United States2-10 Employees
Seedling USA, Inc. is a Los Angeles–based manufacturer focused on redefining play by blending modern technology with traditional materials. Its products are designed to help children aged 2 to 12 move fluidly between digital and physical play, creating what the company terms reimagined play. The business serves families and gift buyers across multiple consumer channels, with a portfolio that includes toys, activity kits, gifts, and party supplies aimed at supporting imaginative development and the parenting journey. Founded in New Zealand in 2007, Seedling expanded to the United States in 2014 and has since grown its presence to more than 20 countries through global distribution. A notable recent development is the launch of Parker, described as the world’s first augmented reality teddy bear, signaling an emphasis on innovative, technology-enhanced play experiences.