Seed Beauty/ColourPop Email Format

Personal Care Product ManufacturingCalifornia, United States51-200 Employees

Seed Beauty, operating under ColourPop, is a personal care product manufacturer based in Oxnard, California. It runs a fully integrated, verticalized model that covers the full product lifecycle—from ideation through shipping—within a single campus, supporting rapid development and launch. The company manages a portfolio of three brands—ColourPop, Fourth Ray Beauty, and SOL Body—each focusing on different segments of makeup, skincare, and body care.

These brands emphasize accessible, high-quality products that are cruelty-free, with ColourPop offering luxury-inspired makeup at affordable prices, Fourth Ray Beauty delivering vegan, highly concentrated skincare, and SOL Body providing vegan, cruelty-free body makeup. A recent development noted is ColourPop’s late-2025 Disney Princess-inspired lip gloss line, illustrating ongoing product extensions within its brand ecosystem.

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