Membership Growth Stability of a multi-generational membership provides opportunities to upsell dining, golf programs, and premium event packages through targeted campaigns and referral incentives.

Digital Modernization The current legacy frontend stack (Backbone.js and jQuery) presents conversion and UX risks; propose modernization of the website and online booking flow to increase online reservations and member engagement.

Event Revenue With banquet facilities and year-round events, there is a clear path to grow non-member revenue via weddings, corporate events, and community functions; implement CRM and event management to optimize lead capture and capacity planning.

Tech Stack Optimization Security and performance enhancements through Cloudflare and hosted platforms open doors to managed services, ongoing site maintenance, and analytics improvements to demonstrate ROI to leadership.

Local Market Fit Focusing on Missouri and regional partnerships, sponsorships, and cross-promotions with local businesses can drive new memberships, guest dining, and outbound golf outings.