Insights

Strong Market Position Securitas Direct by Verisure is a leading provider in the consumer security services industry with a presence across 15 countries in Europe and Latin America, serving over 3 million customers. This extensive footprint indicates a robust customer base and ongoing opportunities to expand service offerings or upsell new security solutions to existing clients in these markets.

Innovation Driven Growth The company's consistent investment in innovative security technologies, such as smart wearables tailored for the elderly, showcases a focus on high-growth segments and emerging needs. Sales strategies can capitalize on these innovations by promoting integrated security devices and remote monitoring solutions to attract security-conscious consumers and small business owners.

Digital Engagement Tools Utilizing advanced tech stacks like SAP BusinessObjects, Tealium, and Adobe Creative Suite highlights Securitas Direct’s commitment to digital engagement and data-driven customer insights. This offers sales opportunities to cross-sell digital services, monitoring subscriptions, and customized security packages based on customer analytics.

B2B and B2C Opportunities With a focus on residential and small business markets, the company’s services are well-positioned for targeted sales approaches, including small-scale commercial security packages and home automation solutions. There is potential to develop bundled offerings that meet the specific security needs of small enterprises and affluent homeowners.

Funding and Growth Potential Backed by private equity investment from Hellman & Friedman, Securitas Direct is positioned for aggressive growth and product expansion. Business development efforts can leverage this backing to introduce new security technologies and enter untapped markets within Europe and Latin America, presenting lucrative sales opportunities in innovative security solutions.

Securitas Direct, part of Verisure Tech Stack

Securitas Direct, part of Verisure uses 8 technology products and services including Tableau, jsDelivr, OneTrust, and more. Explore Securitas Direct, part of Verisure's tech stack below.

  • Tableau
    Business Intelligence
  • jsDelivr
    Content Delivery Network
  • OneTrust
    Cookie Compliance
  • Quicklink
    Javascript Libraries
  • LinkedIn
    Online Community Software
  • Google Tag Manager
    Tag Management
  • Material Design Lite
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology

Securitas Direct, part of Verisure's Email Address Formats

Securitas Direct, part of Verisure uses at least 1 format(s):
Securitas Direct, part of Verisure Email FormatsExamplePercentage
First.Last@securitasdirect.esJohn.Doe@securitasdirect.es
91%
First.Middle@securitasdirect.esJohn.Michael@securitasdirect.es
5%
FLast@securitasdirect.esJDoe@securitasdirect.es
3%
First.MiddleLast@securitasdirect.esJohn.MichaelDoe@securitasdirect.es
1%

Frequently Asked Questions

Where is Securitas Direct, part of Verisure's headquarters located?

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Securitas Direct, part of Verisure's main headquarters is located at nº 2 Calle Priegola Pozuelo de Alarcon, Community of Madrid 28224 Spain. The company has employees across 5 continents, including EuropeSouth AmericaNorth America.

What is Securitas Direct, part of Verisure's official website and social media links?

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Securitas Direct, part of Verisure's official website is securitasdirect.es and has social profiles on LinkedIn.

What is Securitas Direct, part of Verisure's SIC code NAICS code?

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Securitas Direct, part of Verisure's SIC code is 7381 - Detective, Guard, and Armored Car Services NAICS code is 81 - Other Services (except Public Administration).

How many employees does Securitas Direct, part of Verisure have currently?

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As of April 2026, Securitas Direct, part of Verisure has approximately 8.2K employees across 5 continents, including EuropeSouth AmericaNorth America. Key team members include Ceo: A. B. S.Chief Executive Officer: R. R.Chief Of Staff: P. L. C.. Explore Securitas Direct, part of Verisure's employee directory with LeadIQ.

What industry does Securitas Direct, part of Verisure belong to?

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Securitas Direct, part of Verisure operates in the Consumer Services industry.

What technology does Securitas Direct, part of Verisure use?

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Securitas Direct, part of Verisure's tech stack includes TableaujsDelivrOneTrustQuicklinkLinkedInGoogle Tag ManagerMaterial Design LiteX-Content-Type-Options.

What is Securitas Direct, part of Verisure's email format?

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Securitas Direct, part of Verisure's email format typically follows the pattern of First.Last@securitasdirect.es. Find more Securitas Direct, part of Verisure email formats with LeadIQ.

Securitas Direct, part of Verisure

Consumer ServicesCommunity of Madrid, Spain5001-10000 Employees

We are the leading provider of peace of mind and protection to residential and small business customers across Europe and Latin America.  We operate under two strong brand names: Securitas Direct (*) and Verisure . Verisure in the majority of our markets and as Securitas Direct (*) in Spain and Portugal. 

We believe it’s a human right to feel safe and secure. We protect what really matters to our customers.  Our service brings peace of mind to households and small business owners. 

We deliver outstanding service to our ~6.2  million customers with a team of more than 18,000 employees and we're present in 18 countries across Europe and Latin America. 

Passion for our People
We believe that we make a difference every day. To do that, we need committed and engaged employees. Our people are accountable for delivering world-class service and they are passionate about making the world a safer and more secure place. Our teams operate with integrity and respect for one another fueled by an entrepreneurial spirit. We are building a high-performance organization through investing in our people with great development and growth opportunities.  

Passion for Innovation:
We are a growth company. Our continuous investment in innovation has led to consistent top and bottom line growth. The more we grow, the safer the world becomes. 

Our Investors
We are owned by a leading private equity firm:  Hellman & Friedman. Our sponsor has invested in our innovation pipeline and in our organization to fuel our accelerated growth and play a leading role in the industry.

For more information, visit our web http://www.securitasdirect.com or visit the Verisure group page.


(*) Under license from Securitas AB

Section iconCompany Overview

Headquarters
nº 2 Calle Priegola Pozuelo de Alarcon, Community of Madrid 28224 Spain
SIC Code
7381 - Detective, Guard, and Armored Car Services
NAICS Code
81 - Other Services (except Public Administration)
Employees
5001-10000

Section iconFunding & Financials

  • $10B

    Securitas Direct, part of Verisure's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    Securitas Direct, part of Verisure's revenue is estimated to be in the range of $10B

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