Insights

Corporate Wellness Partnerships Leverage Second Nature's scalable weight-management program to target mid-size UK employers as a core benefits offering, supported by one to one health coaching and behavioral science to drive engagement and retention.

Medication Supported Growth Recent UK regulatory milestones enabling pharmacotherapy integrated weight loss (Mounjaro, Ozempic, Wegovy) create partnership opportunities with clinicians, clinics and telemedicine providers for blended coaching plus prescription programs.

AI Coaching Platform CoachGPT and private health coaching chat position Second Nature as an AI-powered wellness platform with potential for white-labeling or channel partnerships with insurers, employers, and other wellness apps.

Channel Marketing Synergy Active use of Google Ads and Outbrain indicates strong customer acquisition capability; explore co-marketing with ad tech partners or offer managed marketing services to wellness-focused clients and agencies.

UK Regulation Readiness London-based operation with MHRA-aligned weight-loss programs supports expansion into UK healthcare ecosystems and potential scaled entry into European markets through compliant, physician-guided pathways.

Second Nature Tech Stack

Second Nature uses 8 technology products and services including TikTok, Outbrain, Claude by Anthropic, and more. Explore Second Nature's tech stack below.

  • TikTok
    Audio, Video, Graphics
  • Outbrain
    Content Marketing
  • Claude by Anthropic
    Generative Ai
  • React
    Javascript Frameworks
  • dc.js
    Javascript Graphics
  • Cloudflare Bot Management
    Security
  • HSTS
    Security
  • Express.js
    Web Frameworks

Media & News

Second Nature's Email Address Formats

Second Nature uses at least 1 format(s):
Second Nature Email FormatsExamplePercentage
First@secondnature.ioJohn@secondnature.io
54%
First.Last@secondnature.ioJohn.Doe@secondnature.io
37%
Last@secondnature.ioDoe@secondnature.io
9%

Frequently Asked Questions

What is Second Nature's official website and social media links?

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Second Nature's official website is secondnature.io and has social profiles on LinkedIn.

What is Second Nature's NAICS code?

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Second Nature's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Second Nature have currently?

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As of July 2026, Second Nature has approximately 148 employees across 5 continents, including EuropeAfricaNorth America. Key team members include Chief Financial Officer: K. B.Chief Technology Officer: R. B.Vp Of Product: K. D.. Explore Second Nature's employee directory with LeadIQ.

What industry does Second Nature belong to?

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Second Nature operates in the Wellness and Fitness Services industry.

What technology does Second Nature use?

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Second Nature's tech stack includes TikTokOutbrainClaude by AnthropicReactdc.jsCloudflare Bot ManagementHSTSExpress.js.

What is Second Nature's email format?

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Second Nature's email format typically follows the pattern of First@secondnature.io. Find more Second Nature email formats with LeadIQ.

When was Second Nature founded?

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Second Nature was founded in 2015.
Second Nature logo

Second Nature

Wellness and Fitness ServicesEngland, United Kingdom51-200 Employees

Second Nature operates in the wellness and fitness services sector, delivering a digital weight-management program. Its app uses behavioral science to retrain users' decision-making toward healthier choices, aiming for long-term habit formation. Based in London, United Kingdom, the company operates as a mid-sized provider focused on long-term weight management. In 2023, Second Nature expanded its offerings to include medication-supported weight-loss pathways and introduced an AI health coaching tool. A notable recent development is the January 2024 announcement that it will launch a Mounjaro weight-loss programme in the UK following MHRA approval.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Second Nature's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Second Nature's revenue is estimated to be in the range of $25M$50M

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