SearchForce
Software DevelopmentCalifornia, United States11-50 Employees
SearchForce is a mid-sized software development company based in San Mateo, California. It provides a platform that unifies the management and measurement of digital marketing campaigns, combining campaign management with bid optimization. The tool enables users to track multiple aspects of campaigns and analyze performance across channels to improve return on investment through data-driven insights. The offering is aimed at advertisers and marketers who run campaigns across diverse channels and need centralized analytics. A core capability is its reporting system, which supports side-by-side comparison of campaign data from different channels to inform decision-making.