Regional Leadership Scripps Montana/MTN operates across multiple Montana markets (Billings, Bozeman, Butte, Great Falls, Helena, Missoula, Kalispell), presenting a broad opportunity to offer cross-market advertising packages, localized content sponsorships, and unified digital campaigns that leverage the network’s regional reach.

Digital Transformation Established tech stack includes Snowplow, AWS, Adobe Experience Cloud, New Relic and Webex, indicating mature data and digital marketing capabilities. This invites advanced programmatic, analytics-driven advertising, audience segmentation, and site personalization services to boost ROI for advertisers.

Awarded Credibility Multiple Edward R. Murrow awards for regional reporting and flood coverage suggest strong brand trust and audience engagement. Use this credibility to position premium sponsorships, branded content, and community-focused campaigns with advertisers seeking reputable local reach.

Strategic Partnerships Historically collaborating with RiverStone Health and St. Jude; ongoing community initiatives imply opportunistic partnerships for health, education, and public-interest campaigns, offering sponsorship packages, cause-marketing programs, and event-based advertising.

Growth and Efficiency Revenue range of $10–$25M and a staff size of 11–50 indicate a midsize regional broadcaster with potential for upsell in multi-channel packages (TV, digital, streaming, events) and efficiency-focused solutions (measurement, CRM integration) to improve advertiser outcomes.