Accessibility Opportunity Scratch emphasizes accessibility as a core service with a structured audit, remediation, and maintenance offering. This positions them well to win clients who must achieve WCAG 2.1 AA compliance, especially as regulatory fines apply to businesses with over 20 employees as of 2023 end.

People-First Differentiator The agency markets a people-first methodology across branding, design, development, and marketing services, suggesting opportunities to upsell human-centered UX, inclusive design, and performance-driven campaigns to mid-market firms seeking high-touch partners.

Tech Stack Fit Core technologies include WordPress, Microsoft 365, and various web tools, indicating potential for ongoing website optimization projects, CMS migrations, SEO enhancements, and marketing automation integrations for client sites.

Growth Readiness With a revenue range of 100M–250M and a Toronto-based independent agency profile, Scratch could appeal to mid-sized brands seeking agile, accountable vendors with strong delivery on budget and deadlines, offering scalable campaigns and long-term creative partnerships.

Industry Alignment While operating in advertising services, Scratch’s emphasis on accessibility and digital media suggests expanded opportunities in sectors with regulatory or accessibility needs, such as e-commerce, education, government-adjacent clients, and healthcare-focused brands seeking compliant digital experiences.