Safety first Target resellers in cleaning, painting sundries, and facility maintenance who prioritize safer, non-metal scraping tools to replace metal blades in workflows and reduce risk for their customers.

Sustainable packaging Leverage the recent shift to sustainable packaging by promoting biodegradable or recyclable packaging options for plastic razor blades to sustainability minded retailers and distributors.

Reseller network Expand partnerships with established wholesalers and distributors in boats, adhesives, and sign making to drive co-branded campaigns that funnel buyers through the reseller network rather than direct-to-consumer sell-through.

Midmarket growth Position Scraperite as a safety and efficiency upgrade for mid-size manufacturing and maintenance operations, highlighting preventing injuries and reducing downtime as a value driver to procurement teams.

Digital leverage Integrate marketing assets with the reseller network and emphasize brand marketing support to attract new buyers, while using the Scraperite online network to generate leads and reduce reseller overlap.