New market expansion Schubach Aviation is expanding its footprint with a new office in New York City as of May 2025, signaling a push into national reach beyond Southern California. This presents opportunities to offer localised charter solutions, ongoing fleet support, and region-specific regulatory and certification services to support rapid growth.

Fleet growth momentum Recent fleet additions include the Gulfstream G200 and the 2022 Citation XLS Gen 2, indicating an emphasis on modern, high-demand mid to large cabin jets. This creates cross-sell opportunities for maintenance, avionics upgrades, parts provisioning, and extended maintenance programs to maximize aircraft availability.

Leadership and partnerships Strategic leadership hires such as a new VP of Charter Sales and a seasoned CFO/COO in 2022, plus a brand refresh in 2023, point to a scaling sales operation and stronger financial discipline. Leverage this to position advisory services, enhanced charter program packaging, and long-term fleet services contracts.

Technology and operations The tech stack includes standard web and cloud infrastructure with CRM-adjacent tools (Gravity Forms, MySQL, Nginx) and marketing platforms. This indicates readiness for data-driven sales enablement, targeted marketing campaigns, and integration of maintenance and scheduling systems to improve customer experience and retention.

Revenue and positioning With reported revenue in the range of ten to twenty-five million and a focus on safety and service excellence, Schubach Aviation sits between mid-market charter operators and larger global players. There is potential to upsell premium charter experiences, extended maintenance packages, and custom flight programs to affluent corporate and high-net-worth clients.