Growth Opportunity Small team size combined with $1M-$10M revenue suggests potential for high-touch, value-oriented sales play with scalable product offerings for classroom and office packaging, labeling, and organizational needs.

Sustainability Angle As a paper and forest products company, emphasize eco-friendly, recycled, or FSC-certified materials to align with school procurement policies and green initiatives common in education buyers.

Education Market Fit Target institutions and programs that purchase classroom supplies; leverage connections to teachers and administrators in Oshkosh and broader Midwest regions where regional distributors and catalogs are common.

Digital Engagement Existing tech stack with Google Analytics and Microsoft 365 indicates readiness for digital catalogs, email automation, and retargeting campaigns to drive online sales and catalog requests.

Competitive Positioning Benchmark against mid-sized educational suppliers with strong catalog reach; highlight faster fulfillment, configurable product bundles, and local Wisconsin sourcing as differentiators.