Expansion Opportunities Scantrust has recently expanded into Australia and New Zealand via acquisition and partnerships, signaling openness to growth through strategic acquisitions and regional market entry. This creates cross-sell opportunities with new regional clients and adjacent markets requiring anti-counterfeiting and traceability solutions.

Channel and Tech Partnerships Recent integrations and partnerships with Esko and Trust Codes indicate a move to strengthen packaging workflow, variable data capabilities, and serialization. This opens sales angles around integrated packaging ecosystems for CPGs and alcohol/wine sectors seeking end-to-end packaging traceability and anti-counterfeiting.

Regulatory Compliance Focus Collaborations and product launches like U-label by Scantrust demonstrate a emphasis on regulatory labeling compliance for EU markets. Prospects include wine, spirits, and consumer goods brands needing compliant labeling, serialisation and product authentication capabilities.

Global Footprint With offices across Europe, Asia, and the Pacific, Scantrust presents a global deployment capability for multinational brands. This supports large-scale deployments and capability selling to brands with distributed supply chains seeking unified anti-counterfeiting and traceability across regions.

Diverse Industry Reach Technology stack and use across packaging, authentication, and consumer engagement imply applicability to fast-moving consumer goods, beverages, and tech-enabled packaging. Opportunities exist to upsell to brands facing high counterfeit risk or requiring granular traceability and end-user communications.