Savvy Auntie (Melanie Notkin Media, Inc) Email Format

Media ProductionNew York, United States2-10 Employees

Savvy Auntie, operated by Melanie Notkin Media, Inc., is a media production company based in New York, New York, that develops and promotes brands and concepts centered on family and caregiving dynamics. Founded around the founder’s work as a media entrepreneur and author, the organization focuses on strategic marketing and communications consulting for consumer products across categories such as toys, beauty, and household items, as well as for industries like pharma, finance, and non-profits. Its portfolio includes branded concepts like SAVVY AUNTIE, AUNTIE'S DAY, PANK (Professional Aunts No Kids), and OTHERHOOD®, reflecting an emphasis on family roles and caregiving communities. The business appears to operate as a small professional entity with a focus on delivering data-driven insights and tailored advisory services to a diverse client base, positioning itself within the media production sector as a specialist in consumer lifestyle and related sectors. A recent development involves continued activity and branding work led by the founder, with the company maintaining its base in New York City.

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