Insights

Growth and size SASCU is a mid-sized credit union with 51-200 employees, over 150 staff, and more than 20,000 members, signaling a solid regional footprint and potential for upsell across personal, business, and commercial banking services.

Digital modernization Recent partnerships to modernize the digital banking experience and a history of digital transformation awards indicate opportunity to offer advanced fintech integrations, analytics, and customer experience optimization solutions.

Leadership and CX New Chief Experience Officer appointed in 2026 suggests a strategic emphasis on customer experience; position to offer UX design, CRM optimization, and data-driven engagement tools aligned with SASCU’s CX goals.

Community and sustainability Active community partnerships and fundraising initiatives, including Shuswap Food and Emergency Fund support, open doors for socially responsible financial products, ESG-aligned services, and structured philanthropic program collaborations.

Technology stack and data Utilizes cloud, analytics, and AI tools (AWS, Power BI, Tableau, HubSpot Analytics, Hotjar, PIwik PRO) creating opportunities to offer integrations, data governance, performance dashboards, and AI-powered customer engagement solutions tailored to credit unions.

Similar companies to SASCU

SASCU Tech Stack

SASCU uses 8 technology products and services including Hotjar, HubSpot Analytics, Power BI, and more. Explore SASCU's tech stack below.

Media & News

SASCU's Email Address Formats

SASCU uses at least 4 email formats:
SASCU Email FormatsExamplePercentage
FirstLast@sascu.comJohnDoe@sascu.com
96%
FirstL@sascu.comJohnD@sascu.com
1%
FirstMiddleLast@sascu.comJohnMichaelDoe@sascu.com
2%
FirLast@sascu.comJohDoe@sascu.com
1%

Frequently Asked Questions

What is SASCU's official website and social media links?

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SASCU's official website is sascu.com and has social profiles on LinkedIn.

How much revenue does SASCU generate?

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As of August 2026, SASCU's annual revenue is estimated to be $25M - $50M.

What is SASCU's SIC code and NAICS code?

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SASCU's SIC code is 6062 - Credit Unions, Not Federally Chartered and NAICS code is 52 - Finance and Insurance.

How many employees does SASCU have currently?

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As of August 2026, SASCU has approximately 101 employees across 2 continents, including North America and Asia. Key team members include Chief Technology Officer: R. H., Chief Risk And Credit Officer: S. E. and Vp People And Culture: J. M. Explore SASCU's employee directory with LeadIQ.

What industry does SASCU belong to?

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SASCU operates in the Financial Services industry.

What technology does SASCU use?

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SASCU's tech stack includes Hotjar, HubSpot Analytics, Power BI, Tableau, Amazon Web Services, Microsoft 365, Microsoft Teams and Piwik PRO Core.

What is SASCU's email format?

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SASCU's email format typically follows the pattern of FirstLast@sascu.com. Find more SASCU email formats with LeadIQ.

When was SASCU founded?

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SASCU was founded in 1946.
SASCU logo

SASCU

Financial ServicesBritish Columbia, Canada51-200 Employees

SASCU is a community-focused financial services provider in the Shuswap region of British Columbia. It operates as a credit union offering a wide range of personal and business financial services, including insurance, wealth management, and commercial banking. The organization serves a regional membership with locations in Salmon Arm (two branches), as well as in Sicamous and Sorrento. Celebrating its 75th year in the Shuswap, SASCU has grown alongside the communities it serves.

In January 2024, SASCU partnered with the Shuswap Community Foundation to match donations to the Emergency Response Fund through a dedicated account. The arrangement illustrates the credit union's engagement with local community needs.

Section iconCompany Overview

Website
sascu.com
SIC Code
6062 - Credit Unions, Not Federally Chartered
NAICS Code
52 - Finance and Insurance
Founded
1946
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    SASCU's revenue is estimated to be in the range of $25M - $50M

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