Community energized Leverage Sarasota Ford's strong local community presence and charitable involvement to create co-branded events, sponsor partnerships, and loyalty programs that drive showroom visits and test drives from families and local organizations.

ICON program Tap into the new ICON Membership Program launched May 2026 as a value-add for buyers, offering cross-sell opportunities for service, parts, and extended benefits to boost repeat visits and attachment rates.

High visibility Capitalize on active marketing tech stack (Snowplow, AWS, Reddit Ads, Simpli.fi, StackAdapt, OpenAI) to run targeted campaigns for new Ford models and certified pre-owned inventory, focusing on discerning shoppers in Sarasota and surrounding areas.

Education partnerships Utilize Sarasota Ford’s sponsorship of high school sports and education initiatives to access family-oriented audiences, schools, and community events for lead generation, vehicle give-aways, and test-drive drives to capture data and nurture prospects.

Service and parts push Emphasize the service department and Ford parts inventory as ongoing revenue channels by offering maintenance bundles, financing-friendly service plans, and loyalty perks to convert buyers into long-term, shop-for-life customers.