Strategic Partnerships The Boardwalk collaborates with local brands and events, evidenced by partnerships like Discretion Brewing; explore co-branded experiences, limited-edition products, and cross-promotions with local hospitality, entertainment venues, and seasonal events to drive foot traffic and ancillary revenue.

Event Marketing Frequent high-visibility events and entertainment programs (free summer shows, fireworks, film nights) attract diverse audiences; offer sponsorships, branded experiences, and tiered hospitality packages to increase ticketed upsells, merchandise sales, and partner value.

Brand Prestige Consistently recognized as a top seaside park with a strong media profile; leverage this brand equity to pitch premium experiences, VIP access, and exclusive private venues at The Grove and Boardwalk Bowl for corporate events and high-margin services.

Multi-Property Footprint A diversified portfolio (Boardwalk, The Grove, Inns of Santa Cruz, Bowl) enables bundled offerings and cross-property itineraries; propose bundled experiential packages, loyalty programs, and corporate retreats spanning multiple venues to increase average contract value.

Digital & Tech Readiness Active tech stack and digital marketing presence indicate readiness for data-driven campaigns, targeted advertising, and guest engagement solutions; offer CRM-led ticketing enhancements, programmatic sponsorships, and loyalty analytics to boost conversions and retargeting effectiveness.