Global expansion SanLucar is actively expanding into Canada, Italy, England, Scandinavia, Poland, Ecuador, the Middle East and North Africa, creating opportunities to introduce premium fruit, smoothies, fresh cut, flowers, plants, and ice cream into new markets and retailers.

Acquisitions and capacity Recent news shows strategic investments in facilities and acquisitions (e.g., controlling stake in Twin River Berries to Go and new logistics sites in Ridderkerk and Rotterdam), signaling capacity growth and potential for increased large-scale wholesale and grocery channel penetration.

Premium portfolio With a broad assortment of over 100 fruits and vegetables from 35 countries plus smoothies, fresh cut, flowers, plants, and ice cream, SanLucar offers multiple cross-selling opportunities across fresh produce, ready-to-eat, and consumer-packaged goods in modern retail and foodservice.

Strategic partnerships Ongoing collaborations with high-visibility brands and tech-enabled partnerships (Disney summer campaign, Satori for mangoes and avocados) indicate openness to co-branding, seasonal promotions, and structured supply arrangements that can be leveraged for joint marketing and demand generation.

Sustainability edge Active involvement in the UN Global Compact and the DREAMS corporate responsibility program focusing on education, nutrition, sports, and environmental protection creates a value proposition for retailers and foodservice clients prioritizing sustainable sourcing, plastic reduction, and responsible cultivation.