Corporate Focus Target mid-market and enterprise-level corporate accounts in the Columbus metro area by highlighting Sandman Gourmet's expertise in executive and sales meetings, employee appreciation events, and large-scale trainings, with capacity to serve 20 to 2500 attendees.
Scale Partnerships Leverage a lean core team and develop a trusted network of on-demand cooks, event staff, and local suppliers to scale for large events; pursue partnerships with venues, facilities management, and staffing agencies to meet spikes in demand.
Data Driven Marketing Capitalize on existing analytics capabilities (Google Analytics Enhanced Ecommerce, GA) to implement targeted digital campaigns aimed at HR, procurement, and event-planning decision makers in central Ohio; create compelling case studies and online menus to convert inquiries.
Competitive Edge Position as a highly customizable, boutique corporate caterer capable of handling complex menus and on-site service for trainings and picnics, differentiating from larger brands through personalized service and responsiveness.
Recurring Revenue Develop recurring or retainer-based engagements with local companies for quarterly or monthly meetings, training sessions, and employee programs to stabilize revenue and optimize scheduling.