Sana Safinaz Email Format
Retail Apparel and FashionSindh, Pakistan501-1000 Employees
Sana Safinaz is a Karachi-based fashion label established in 1989 by Sana Hashwani and Safinaz Muneer. The brand operates across several apparel lines, including pret, diffusion, and bridal couture, and its lawn collection is launched annually in summer, with expansions into silk and Eid capsules. Since launching a dedicated retail network in 2013, the company runs stores across Pakistan offering ready-to-wear, unstitched designs, accessories, and footwear, backed by an in-house design team. The label targets customers seeking contemporary and traditional fashion that blends western and eastern aesthetics, addressing both everyday wear and special occasions. Based in Karachi, the company is a notable player in Pakistan's fashion industry and expanded internationally with a new outlet in Dhaka, Bangladesh in May 2026.