Prestige client base Samuels has long-standing relationships with major studios and networks (Lionsgate, Sony Pictures, DreamWorks Animation, PBS, ITV, Starz, Netflix, The Walt Disney Company, etc.), indicating credibility and a track record that can be leveraged to cross-sell expanded creative services and packaging offerings.

Film and TV specialization As a boutique entertainment design agency focused on print and digital campaigns for feature films and television, Samuels can be positioned to offer premium branding, campaign design, and awards/press materials to studios seeking high-impact, boutique creative partners.

Scale and capabilities With a mid-market size (11-50 employees) and a revenue range of 50M–100M, Samuels presents as an agile partner capable of handling large campaigns for established titles while maintaining personalized service, ideal for premium packaging, posters, and digital assets.

Expansion opportunities Recent client wins from major players (The Walt Disney Company and Netflix) suggest potential for deeper engagements through expanded service lines such as digital experiences, social and motion campaigns, or award materials across new platforms and territories.

Upsell cross-sell Existing multi-year relationships (Lionsgate, Sony Pictures, DreamWorks, Shout! Factory) indicate opportunities to upsell additional design work, renewals, and bundled packages across film campaigns, TV advertising, and music-related collateral with a consistent quality standard.