Large-scale Data Access Samsung Ads possesses the largest single source of TV data in the market, reaching three out of four US households, offering unparalleled insights into consumer viewing behaviors that can significantly enhance targeted advertising strategies.

Expansive Global Reach Serving over 25 countries worldwide, Samsung Ads provides opportunities to access diverse markets and demographics, making it a strategic partner for brands seeking international advertising campaigns with high consumer engagement.

Hardware and Software Integration With its position at the intersection of hardware, software, and advertising, Samsung Ads enables seamless integration of ad experiences across multiple devices, allowing for cohesive cross-platform marketing solutions that can improve campaign performance.

Growth and Revenue Potential Operating within a revenue range of 100million to 1 billion USD and employing up to 5000 staff, Samsung Ads indicates a substantial market presence with opportunities for strategic partnerships and service expansion to similar or emerging advertising channels.

Competitive Market Position As a major player alongside companies like PubMatic and Criteo, Samsung Ads offers established industry relationships and advanced data-driven ad capabilities, presenting potential opportunities for joint ventures, technology collaborations, or customer acquisition in the digital advertising space.