Insights

Global Reach Sampler has partnered with over 900 brands across 24 countries and reached more than 59 million consumers, indicating a strong scale and international potential for cross-border campaigns and large brand collaborations.

Big Brand Access Notable clients include Unilever, Pepsi, Henkel, and L'Oréal, presenting high-value reference opportunities and a compelling case for upsell to similar CPG leaders seeking mass consumer sampling programs.

Acquisition Momentum Recent acquisitions of AdMass and Abeo suggest a strategic expansion into AI-driven content promotions and beauty digital sampling, signaling openness to advanced tech integrations and broader service offerings.

Data-Driven Growth The platform’s emphasis on insights from samples aligns with brands’ desire to measure consumer response and optimize one-to-one relationships, presenting a pathway to upsell enhanced analytics, targeting, and reporting solutions.

Agency and Retail Alignment Existing partnerships with retailers and agencies and a mid-market employee base indicate opportunities to target marketing agencies, DTC brands, and mid-size CPGs seeking scalable sampling programs and strategic collaborations.

Sampler Tech Stack

Sampler uses 8 technology products and services including Disqus, MySQL, JSON-LD, and more. Explore Sampler's tech stack below.

  • Disqus
    Comment Systems
  • MySQL
    Database
  • JSON-LD
    Javascript Frameworks
  • styled-components
    Javascript Frameworks
  • Highcharts
    Javascript Graphics
  • Clipboard.js
    Javascript Libraries
  • OpenSSL
    Web Server Extensions
  • Wisepops
    Widgets

Media & News

Sampler's Email Address Formats

Sampler uses at least 1 format(s):
Sampler Email FormatsExamplePercentage
First@sampler.ioJohn@sampler.io
90%
First.Last@sampler.ioJohn.Doe@sampler.io
10%

Frequently Asked Questions

Where is Sampler's headquarters located?

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Sampler's main headquarters is located at 425 Adelaide Street West Toronto, Ontario Canada. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Sampler's official website and social media links?

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Sampler's official website is sampler.io and has social profiles on LinkedInCrunchbase.

What is Sampler's NAICS code?

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Sampler's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Sampler have currently?

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As of June 2026, Sampler has approximately 28 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Back End Developer: A. S.Sales And Marketing Specialist: C. D. C. C.Advisor: M. C.. Explore Sampler's employee directory with LeadIQ.

What industry does Sampler belong to?

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Sampler operates in the Technology, Information and Internet industry.

What technology does Sampler use?

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Sampler's tech stack includes DisqusMySQLJSON-LDstyled-componentsHighchartsClipboard.jsOpenSSLWisepops.

What is Sampler's email format?

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Sampler's email format typically follows the pattern of First@sampler.io. Find more Sampler email formats with LeadIQ.

When was Sampler founded?

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Sampler was founded in 2013.

Sampler

Technology, Information and InternetOntario, Canada11-50 Employees

Sampler is a technology company in the Technology, Information and Internet industry, headquartered in Toronto, Ontario, Canada at 425 Adelaide Street West, and it employs 11-50 people. It provides a direct-to-consumer product sampling platform that enables brands to deliver samples online and gather consumer insights to support one-to-one relationships with consumers. Sampler has worked with more than 900 brands across 24 countries, reaching over 59 million consumers, with notable clients including Unilever, Pepsi, Henkel, and L’Oréal. In 2023, the company expanded through acquisitions, acquiring Admass and Abeo to broaden capabilities in shopper promotions and digital sampling. The company's activities focus on supporting brands in the consumer goods space via its digital sampling and promotions platform.

Section iconCompany Overview

Headquarters
425 Adelaide Street West Toronto, Ontario Canada
Website
sampler.io
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Sampler's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Sampler's revenue is estimated to be in the range of $1M$10M

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