Sponsorship Opportunities With 25,000+ attendees and a focus on video games, tabletop, and cosplay, Salt Lake Gaming Con offers broad sponsor visibility. Propose tiered sponsorship packages (title, stage, demo booth, and tournament naming rights) plus activations around celebrity meet-and-greets, developer demos, and the weekend concerts to maximize exposure. Target potential sponsors in gaming hardware, peripherals, energy drinks, cosplay gear, streaming platforms, and Utah brands seeking regional reach. Revenue opportunities include sponsorship fees, booth rentals, tournament rights, and co-branded merchandise.
Targeted Demographics The attendee base includes gamers, geeks, and cosplayers, which provides a precise lens for B2C and B2B sales. Opportunities exist for hardware vendors, PC builders, VR/AR experiences, tabletop publishers, and cosplay retailers. Propose lead generation through opt-in registration data, post-event follow ups with exhibitors, and data partnerships with brands for refined targeting. Emphasize Utah-focused marketing for local partners and regional distributors.
Platform Monetization The event's digital footprint enables online monetization beyond the weekend. Consider virtual passes or on demand access to panels and tournaments, streaming sponsorships, and licensing clips to content platforms. Implement post-event merch drops and affiliate deals with game publishers or streaming services. Cross-sell digital upgrades to physical attendees and offer exclusive virtual demos in collaboration with sponsors.
Local Collaboration A strong Utah base and Sandy location enable cross-promotions with hotels, restaurants, and tourism boards to boost attendance and onsite spend. Propose bundled packages with lodging, transportation, and local experiences. Explore co-marketing with other local events and creators to widen reach while keeping messaging focused on Utah as a gaming and cosplay destination.
Vendor Partnerships As a lean organization, SLGC can scale by partnering with event production, security, staffing, and tech vendors. Offer turnkey exhibitor bundles including booth design, broadcast capture, and tournament infrastructure. Target indie game studios, hardware manufacturers, and cosplay suppliers for recurring revenue through space rentals and sponsorships. Explore licensing or IP use for cosplay events and branding to attract premium partners.