Sustainability Focus Partner with SOS as a salon-focused distributor that emphasizes sustainability and ethical sourcing, highlighting an opportunity to upsell eco-friendly and non-diverted product lines to sustainability-minded salons.

Educational Engagement Leverage SOS’s in-salon classes and educational programs to position yourself as a training partner, creating recurring revenue through classes, workshops, and certified product usage.

Boutique Positioning Target boutique brands within the portfolio to cater to salons seeking differentiated offerings, enabling premium pricing opportunities and loyalty from customers who value unique products.

Scale Opportunity With revenue in the mid-to-high seven figures and a growing footprint in professional salons, pursue multi-location salon partnerships and exclusive distribution agreements to expand reach.

Strategic Partnerships Capitalize on the Green Circle Salons partnership and alignment with ethical manufacturers to pitch joint sustainability initiatives, co-branded marketing, and environmental stewardship programs.