Growing Market Presence With multiple locations across metro Atlanta and a dedicated staff of up to 200 employees, Salon 124 Group has established a strong regional footprint that signifies significant local market demand for premium salon services.

Digital Engagement Opportunity The recent launch of their website and the adoption of diverse web technologies suggest a focus on improving online engagement, presenting opportunities for digital marketing solutions and online booking platform enhancements.

Financial Capacity Generating between $50 million and $100 million in revenue, Salon 124 Group has substantial financial resources that support expansion initiatives, technology upgrades, and potential strategic partnerships within the consumer services industry.

Competitive Positioning Operating in the competitive Atlanta beauty market alongside industry giants like Ulta and Sephora, Salon 124 can benefit from targeted marketing and product diversification to increase customer loyalty and market share.

Industry Growth Trends As part of the expanding consumer services industry with a strong emphasis on personal grooming, Salon 124 is well-positioned to capitalize on industry growth trends, opening avenues for new service offerings and subscription-based models.