IP Licensing Momentum Sally Dark Rides has a proven track record delivering branded dark rides for major IPs such as Sesame Street, DC’s Justice League, Scooby-Doo and Looney Tunes, and more recently Care Bears and Mr. Krabs. Partnerships with Paramount Global for a Las Vegas Strip attraction indicate a robust pipeline of IP licensing opportunities. This creates sales opportunities to engage additional IP owners and studios to develop branded experiences for regional parks, resorts, and international markets, leveraging Sally's end to end capabilities.

Flagship Expansion The Las Vegas Strip project signals Sally’s ability to operate flagship, high visibility installations, suggesting a strong fit for casino hospitality venues and major destination parks seeking premium immersive experiences. Sales teams can target resort operators and theme park groups aiming to differentiate properties with licensed, immersive attractions.

Turn key Upsell Sally offers a full turn key package from design and animatronics to control systems, installation and project management, enhanced by leadership in technical services. This positions the company to upsell ongoing maintenance contracts, parts supply, system upgrades and retrofit work across existing and new attractions.

Scale Opportunities With mid size scale and global reach, Sally has the capacity to pursue multi ride programs and multi market deployments, enabling bundled deals across regions and IP portfolios that fit parks planning for long term upgrade cycles.

Competitive Positioning Sally's established leadership in the dark rides industry and diversified IP portfolio provide a strong differentiator for sales conversations with IP owners and operators, highlighting destination quality and end to end execution as a compelling value proposition for new brand partnerships and renewals.