Small firm needs Salling Madeley PLLC is a small Austin-based accounting practice with 2-10 employees and revenue under $1M, indicating a potential need for scalable, affordable accounting software, cloud solutions, and outsourced back-office services to support growth without adding headcount.

Growth enablement The firm has evolved from a one-woman shop to a knowledgeable team with extensive experience, suggesting an opportunity to position advisory services, tax planning, and process improvement engagements that leverage their expert profile.

Tech foundation Current technology stack includes AWS, Azure, Microsoft 365, Azure AD, and modern web delivery, signaling openness to managed IT services, cybersecurity hardening, data integration, and cloud-based accounting platforms that reinforce efficiency and security.

Boutique value As a specialized local CPA firm serving individuals and small businesses, there is potential to upsell value-added services such as fractional CFO, payroll processing, and industry-specific compliance packages to deepen client relationships.

Market positioning Operating in a competitive landscape with large firms nearby, emphasis on personalized attention, high-touch service, and scalable tech-enabled solutions can be framed as a differentiator to win more local small-business clients and referrals.