DIY Security Appeal Target small businesses and homeowners with DIY wireless alarm systems highlighting no monthly monitoring fees, free demos, and easy self install; position as affordable entry point and cross sell add ons.

Agent Channel Growth Capitalize on an active agent recruitment program to scale outreach in local markets; develop an agent referral plan and sales enablement materials to convert recruits into local security consultants selling to SMBs and residents.

Hospitality and Mobile Explore sales opportunities with hotels, marinas, RV parks, and mobile asset owners seeking portable, easy install security; emphasize compatibility with various assets and the low friction DIY approach.

Tech Forward Positioning Leverage the tech stack and cloud based approach to position as a modern, scalable security solution suitable for SMBs that value onboarding speed and minimal IT burden; consider partnerships with MSPs.

Demo Driven Outreach Use demo centric campaigns and the no fee offer to generate leads; align follow up with a structured sales sequence highlighting value, ROI, and no ongoing costs; collect feedback to refine messaging.