Integrated marketing Strong cross-sell potential across print, direct mail, fulfillment, promotional products, and digital services given their stated ONE-stop resource for marketing needs and existing capabilities with Deluxe Corp backing.

Cost efficiency Opportunity to position as a single vendor that reduces vendor management time and leverages economies of scale for clients handling diverse campaigns, appealing to mid-market companies seeking streamlined procurement.

Strong client advocacy High customer referral propensity (95% likely to refer) suggests a ready channel for case studies, testimonials, and referral-driven upsell of expanded services to existing clients.

Scaled service network Manufacturing across 30+ sites and a network of strategic vendors indicate capability to support regional campaigns, faster turnarounds, and scalable fulfillment for growing client programs.

Digital and data readiness Active tech stack including LinkedIn ads and tracking, WordPress ecosystem, and forms/optimization tools presents opportunities to offer targeted digital marketing, lead nurturing, and measurable ROI services to clients.