Brand-Exclusive Focus The store emphasizes decorative architectural hardware and exclusive brands such as Waterworks, Edgar Barebi and Classic Brass, creating high-value opportunities with designers, architects, and remodelers who seek premium, exclusive lines.

Regional Growth Based in Bloomfield Hills, Michigan, with a lean team, there is potential to expand showroom presence, grow online sales, and build B2B procurement relationships with builders, remodelers, and interior designers in the Detroit metro area.

Digital Readiness The technology stack shows a modern online presence with Cloudflare Bot Management, Google Tag Manager, and HTTP/3 support, offering a platform to optimize e-commerce experiences, capture trade leads, and integrate with CRMs or marketing automation.

Cross-Sell Potential A broad catalog including doors, hardware, faucets, bathtubs, lighting, and surfaces enables bundled offerings such as design consultation, installation coordination, and remodeling packages to both retail customers and trade clients.

Strategic Partnerships Existing exclusive brands point to strong supplier relationships and the opportunity to add more exclusive lines or private-label options to differentiate Russell Hardware in a competitive market and improve margins.