Insights

Strong Regional Presence With over 600 stores across Indonesia and a popular online platform, ruparupa demonstrates extensive regional reach, providing ample opportunities to upsell or cross-sell products through both offline and online channels.

Diverse Product Portfolio Offering a wide range of high-quality products in home living, lifestyle, and hobbies from various official partners enables targeted bundling and cross-promotional campaigns to increase average order value.

Tech-Enabled Shopping Utilizing advanced technology such as Algolia for search and Amazon ALB for load balancing indicates a focus on smooth, personalized customer experiences, which can be further enhanced with targeted digital marketing and remarketing strategies.

Competitive Financing Options Providing 0% installments without admin fees and free shipping addresses the cost-sensitive segment, opening up opportunities to customize financing solutions or exclusive promotions to attract high-value customers.

Market Positioning Operating within a competitive ecosystem alongside companies like Bukalapak and Lazada, ruparupa can leverage its localized presence and diverse product offerings to attract both new and repeat buyers through loyalty programs and regional marketing campaigns.

Similar companies to ruparupa

ruparupa Tech Stack

ruparupa uses 8 technology products and services including AppNexus, Varnish, C3.js, and more. Explore ruparupa's tech stack below.

AppNexus
Advertising
Varnish
Caching
C3.js
Charting
Google Workspace
Email
Swiper
Javascript Libraries
jQuery
Javascript Libraries
Amazon ALB
Load Balancers
Algolia
Search Engines

Media & News

ruparupa's Email Address Formats

ruparupa uses at least 1 format(s):

ruparupa Email Formats	Example	Percentage
First.Last@ruparupa.com	John.Doe@ruparupa.com	47%
First@ruparupa.com	John@ruparupa.com	3%
First.Last@ruparupa.com	John.Doe@ruparupa.com	47%
First@ruparupa.com	John@ruparupa.com	3%

Frequently Asked Questions

Where is ruparupa's headquarters located?

ruparupa's main headquarters is located at Jakarta, Jakarta 11610 Indonesia. The company has employees across 1 continents, including Asia.

What is ruparupa's official website and social media links?

ruparupa's official website is ruparupa.com and has social profiles on LinkedIn.

What is ruparupa's NAICS code?

ruparupa's NAICS code is 44-45 - Retail Trade.

How many employees does ruparupa have currently?

As of February 2026, ruparupa has approximately 212 employees across 1 continents, including Asia. Key team members include Chief Product Officer: R. N.Chief Merchandising Officer: S. W.Chief Experience And Analytics: M. C.. Explore ruparupa's employee directory with LeadIQ.

What industry does ruparupa belong to?

ruparupa operates in the Retail industry.

What technology does ruparupa use?

ruparupa's tech stack includes AppNexusVarnishC3.jsGoogle WorkspaceSwiperjQueryAmazon ALBAlgolia.

What is ruparupa's email format?

ruparupa's email format typically follows the pattern of First.Last@ruparupa.com. Find more ruparupa email formats with LeadIQ.

ruparupa

Q: What is ruparupa's official website and social media links?

ruparupa's official website is ruparupa.com. ruparupa has social profiles on LinkedIn.

Q: How many employees does ruparupa have currently?

ruparupa has approximately 212 employees.

Q: What technology does ruparupa use?

ruparupa's tech stack includes Tailwind CSS, Next.js, Font Awesome, Google Analytics, Cloudinary.

RetailJakarta, Indonesia201-500 Employees

Hello, and welcome to ruparupa 🧡💙 
We are built by Kawan Lama Group and managed by PT Omni Digitama Internusa.

Find complete and high-quality products for your home living, lifestyle, and hobbies from our official partners, such as AZKO, INFORMA, INFORMA Electronics, Krisbow, Toys Kingdom, Pet Kingdom, SELMA, ATARU, Pendopo, EYE SOUL, THYS, dan ROLKA.

You can buy products online and pick up orders directly at more than 600 stores in Indonesia. It's even more exciting with a 14-day guarantee*, free shipping, and 0% installments without admin fees ✨

Let's be the part of us!