Awarded Spotlight Capitalize on recent industry recognition and Store of the Year awards to approach new customers and retailers with credibility, highlighting Running Lab Brighton as an award-winning specialty running store with proven market appeal.

Community Engagement Leverage their regular community events, group runs, and workshops to introduce B2B partnerships or sponsorships with local clubs, schools, and fitness organizations to drive foot traffic and shared marketing opportunities.

Personalized Experience Promote gait analysis and personalized fitting services as a differentiator to upsell premium footwear and diagnostic services, while offering loyalty programs that reward repeat visits and referrals.

Omni Channel Readiness Highlight Shopify and digital infrastructure to pitch omnichannel partnerships, including online ordering with in-store pickup, local delivery, and data-driven promotions to expand reach beyond Brighton, MI.

Performance Focus Target performance-oriented segments by aligning with high-performance running brands and equipment categories, using their revenue range and client base as a cue for wholesale or pilot product launches with focused marketing campaigns.