Ruff Ryders Inc.

Entertainment ProvidersNew York, United States11-50 Employees

Ruff Ryders Inc. is an entertainment-focused company based in Yonkers, New York, with activities across music, film and television, and merchandising. Its music division features a roster linked to the Ruff Ryders brand, including artists and producers connected with the legacy of the collective. The company also operates a Ruff Ryders Lifestyle membership program that covers motorsports, car and truck interests, and a dog division, alongside standard offerings, serving fans and participants of hip-hop culture. A merchandising arm supports brand-related products.

A notable recent development is a collaboration with AT&T to launch Ruff Ryders to the Rescue, a free digital literacy and technology education program aimed at addressing the digital divide for students in Yonkers and the Bronx. In addition to community programs, the company maintains its entertainment operations through Ruff Ryders Music, Ruff Ryders Film & Television, and related branding efforts like merchandising.

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