In-home EEG Growth Opportunity to expand partnerships with hospitals and clinics by offering in-home ambulatory video EEG services, aligning with providers seeking convenient, patient-friendly diagnostic options and reducing hospital-based scheduling bottlenecks.

Tech Enablement Leverage existing tech stack (Cloudflare, Microsoft 365, SendGrid) to streamline patient outreach, appointment reminders, and secure data sharing; propose integrations or enhancements to improve telehealth coordination and diagnostic reporting.

Patient Experience Emphasize rapid turnaround and high-touch support as a differentiator to win referrals from neurology practices and PCPs seeking efficient, reliable diagnostics with excellent patient satisfaction metrics.

Growth Readiness With revenue in the lower mid-range and a focused team, target mid-size health systems and ambulatory networks for scaled service contracts, bundled offerings, and multi-site deployments to increase volume and stability.

Competitive Position Position as a nimble, specialized provider capable of rapid deployment and superior customer service to compete against larger reference labs by offering specialized in-home EEG capabilities and personalized support.