Club and School Target sailing clubs and schools with fleet purchases and training packages, leveraging RS Sailing's beginner and family friendly boats. Position RS as a turnkey solution for learn to sail programs, youth development, and club racing fleets. Explore maintenance plans and spare parts bundles to drive recurring revenue.

Strategic Partnerships Capitalize on RS Sailing existing collaborations with the RYA and Marinepool to expand distribution and co branded events. Seek sponsored race series, demo days, and exclusive merchandise tie ins at major sailing events. Use these partnerships to access clubs, fleets, and event organizers as customers.

Merch Licensing Monetize the limited edition RS Games merchandise to drive brand engagement at events and through partner channels. Create event specific bundles for sailors and supporters, with discount codes for RS Games 2026. Leverage merchandise collaborations to cross sell with boats, sails, and training offerings.

Product Expansion Leverage the introduction of RS Aira 22 to upsell to family cruising and larger keelboats. Bundle boats with training, safety equipment, and service plans to attract schools and clubs. Position new models as demonstrations at shows to generate leads for sales and parts.

Digital Outreach Use the global event footprint and CRM tools to manage inquiries, demos, and after sales support from clubs and schools. Highlight RS Sailing as the worlds largest small sailing brand to build credibility with buyers. Align digital marketing with the RYA partnership and show schedule to optimize lead generation.