Family owned advantage Target mid-market facilities managers who value long-standing relationships and local expertise in snow and ice management, leveraging RPM’s 30+ years of family-owned operation as a trusted selling point.

Small team agility Position RPM as a personalized service option for small to medium facilities portfolios (2-10 employees) seeking responsive, hands-on account management and tailored snow and ice programs.

Indy regional focus Capitalize on RPM’s Indianapolis base to pursue nearby commercial properties and campuses that require reliable winter operations, offering bundled facilities services with snow/ice management as a core differentiator.

Tech Stack use Highlight scalable, low-friction digital engagement and service delivery capabilities through existing tech like Cloudflare and Open Graph to streamline inquiries, quotes, and service updates for prospective clients.

Growth potential Leverage RPM’s revenue range and growth trajectory to approach property management firms and brokers of mid-market portfolios, offering cross-sell opportunities in facilities services beyond snow and ice, such as cleaning or maintenance.