New market potential Royce serves a broad set of industries from industrial and manufacturing to fleets, mining, petroleum, military, aerospace, railroads, marine, food processing, agriculture and more. This indicates cross-sell opportunities across multiple sectors with complementary cleaning solutions.

Car wash expertise The company highlights strong car wash design, installation, and supplies capabilities. This presents upsell opportunities for full car wash turnkey projects, maintenance contracts, and accessories through contractors or fleet operators seeking turnkey solutions.

Service and parts depth Robust repair, maintenance programs, mobile services, factory-trained technicians, and extensive parts inventories suggest recurring revenue through service contracts, preventive maintenance plans, and warranty support with existing customers.

Regional footprint Locations in Salt Lake City, Denver, Grand Junction, Boise, and Las Vegas position Royce to target Western U.S. sectors with proximity for quick service, on-site demos, and regionally tailored cleaning solutions.

Award-driven credibility Receiving the 2023 Emerging Business Award enhances credibility with potential buyers and channel partners, easing introductions for partnerships, bids, and larger procurement opportunities in both public and private sectors.