Strategic Partnerships Target expansions of partner lift ticket programs to secure cross-promotional deals with nearby ski resorts and regional attractions, leveraging Royalty Inn's existing affiliations with Bretton Woods, Wildcat, and Attitash to broaden guest packages.

Guest Experience Upsell Develop bundled stay-and-ski packages and early check-in/late checkout offers to increase average transaction value, capitalizing on the Inn's proximity to popular winter attractions and the seasonal tourism window.

Digital Enablement Leverage existing tech stack to enhance direct bookings and personalization, with a focus on SEO, analytics, and performance marketing to reduce reliance on OTAs and improve customer acquisition efficiency.

Midmarket Focus Position Royalty Inn as a value-focused regional option for families and small groups, highlighting affordability and proximity to White Mountains and Great North Woods, supported by a scalable sales plan targeting mid-market leisure travelers.

Growth Readiness Offer scalable marketing and revenue strategies aligned with a small-to-mid-size operation, including targeted promotions, loyalty initiatives, and partner-driven packages to drive incremental occupancy and revenue growth.