Product Innovation Westlake Royal Building Products demonstrates a strong commitment to product innovation by continuously launching new colors and design options, such as Salt Flat and DaVinci Roofscapes shake colors, which can be leveraged to upsell premium and customized features to architects and homeowners seeking unique exterior and interior finishes.

Market Leadership As a North American leader with over 50 years of experience, Westlake Royal Building Products has established a robust reputation in the wholesale building materials market, making it a strategic partner for distributors and contractors seeking reliable, high-quality products for large-scale projects.

Digital Engagement The launch of digital tools like the Outdoor Design Tool indicates an opportunity to enhance customer engagement and streamline the sales process, enabling sales teams to offer immersive, customized design experiences that can increase conversion rates and project size.

Awards & Recognition Recognition such as the Mike Ulinski Leadership Award showcases the company's strong industry ties and leadership excellence, which can be a selling point to clients who value reputable and influential suppliers perceived as industry leaders and innovators.

Financial Scope With revenues between 250 to 500 million dollars and a sizable employee base, there are significant cross-selling opportunities across their diverse product lines—including roofing, siding, and stone—especially by targeting large contractor and distributor accounts with integrated solutions.