Insights

Community Engagement Royal Credit Union actively participates in local events and partnerships, such as sponsoring zoo programs and launching community drives like the Diaper Drive. This indicates a strong emphasis on community involvement that can be leveraged for local marketing collaborations and CSR-driven initiatives.

Technological Adoption With a modern tech stack including Angular, Google Fonts API, and cloud services, Royal Credit Union demonstrates a commitment to digital innovation. This presents opportunities to promote advanced financial products, digital banking solutions, and tech-focused financial services to attract tech-savvy members.

Growth & Expansion Having expanded from serving just 100 members to over 300,000 members and opening new branches under recent leadership appointments, the CU is poised for continued growth. Sales efforts could target new account openings, mortgage products, and personalized financial planning services aligned with their expansion strategy.

Financial Health With revenue estimates between 500 million and 1 billion dollars, Royal Credit Union displays a solid financial standing, suggesting capacity for cross-selling high-value banking services, investment products, and business banking solutions to its members.

Interest in Innovation Participation in events like Startup Chippewa Valley and awards for their financial wellness podcasts indicate an openness to innovative marketing and financial education. This opens avenues for partnerships in fintech integration, digital content marketing, and member engagement campaigns.

Royal Credit Union Tech Stack

Royal Credit Union uses 8 technology products and services including AdRoll, Canva, Open Graph, and more. Explore Royal Credit Union's tech stack below.

  • AdRoll
    Advertising
  • Canva
    Audio, Video, Graphics
  • Open Graph
    Content Management System
  • git
    Development
  • Google Fonts API
    Font Scripts
  • Angular
    Javascript Frameworks
  • Windows Server
    Operating Systems
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Royal Credit Union's Email Address Formats

Royal Credit Union uses at least 1 format(s):
Royal Credit Union Email FormatsExamplePercentage
First.Last@rcu.orgJohn.Doe@rcu.org
88%
FirstL@rcu.orgJohnD@rcu.org
10%
First_Last@rcu.orgJohn_Doe@rcu.org
2%

Frequently Asked Questions

Where is Royal Credit Union's headquarters located?

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Royal Credit Union's main headquarters is located at 200 Riverfront Terrace, Eau Claire, WI 54703, US. The company has employees across 3 continents, including North AmericaAfricaAsia.

What is Royal Credit Union's phone number?

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You can contact Royal Credit Union's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Royal Credit Union's official website and social media links?

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Royal Credit Union's official website is rcu.org and has social profiles on LinkedIn.

How much revenue does Royal Credit Union generate?

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As of October 2025, Royal Credit Union's annual revenue is estimated to be $500K.

What is Royal Credit Union's NAICS code?

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Royal Credit Union's NAICS code is 52 - Finance and Insurance.

How many employees does Royal Credit Union have currently?

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As of October 2025, Royal Credit Union has approximately 642 employees across 3 continents, including North AmericaAfricaAsia. Key team members include Chief Executive Officer: B. P.Chief People Officer: L. C.Chief Internal Auditor: A. S.. Explore Royal Credit Union's employee directory with LeadIQ.

What industry does Royal Credit Union belong to?

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Royal Credit Union operates in the Financial Services industry.

What technology does Royal Credit Union use?

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Royal Credit Union's tech stack includes AdRollCanvaOpen GraphgitGoogle Fonts APIAngularWindows ServerX-Content-Type-Options.

What is Royal Credit Union's email format?

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Royal Credit Union's email format typically follows the pattern of First.Last@rcu.org. Find more Royal Credit Union email formats with LeadIQ.

When was Royal Credit Union founded?

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Royal Credit Union was founded in 1964.
Royal Credit Union

Royal Credit Union

Financial ServicesUnited States501-1000 Employees

Royal Credit Union was made up of just 100 Members when we were organized in April 1964 to serve the employees of Uniroyal and their families. In November of 1972, Royal was granted permission to add other employee groups to its membership and over the next two years we did just that, bringing 27 new groups into the family. That popularity told us we were ready for a community charter.

With more than 300,000 Members today, on the surface we don't really look like we did when we just occupied a small office in a tire plant. But there are many, many things that have remained true from day one. They are highlighted in our Core Values, which you will find on this page and posted in each of our offices. More importantly, you will find these Core Values instilled in each of our team members, who make sure to listen to your story and help you in any way they can. Federally insured by NCUA.

Section iconCompany Overview

Headquarters
200 Riverfront Terrace, Eau Claire, WI 54703, US
Phone number
Website
rcu.org
NAICS Code
52 - Finance and Insurance
Founded
1964
Employees
501-1000

Section iconFunding & Financials

  • $500M$1B

    Royal Credit Union's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Royal Credit Union's revenue is estimated to be in the range of $500M$1B

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