Global Expansion Royal Apollo Group operates 11 offices and service centers worldwide with three production facilities in the Netherlands, Thailand, and the USA, and machines in over 176 countries. This presents cross-border cross-selling opportunities for after-sales, spare parts, and turnkey material handling projects leveraging a global service footprint.

Acquisition Opportunity Recent news confirms Interroll Group acquired Apollo Group, signaling potential realignment in product portfolios and channel strategies. This creates openings for aligned solutions, integration capabilities, and joint go-to-market strategies to capture customers upgrading or consolidating material handling systems.

Industrial Footprint Major brands such as M&M’s, Coca-Cola, Pirelli, and TESLA components rely on Apollo machinery. This indicates strong reference accounts and validation of reliability, enabling upsell on higher-capacity vertical conveying, logistic systems, and services to similar scale manufacturers.

Product Portfolio Fit A focus on bucket elevators and spiral conveyors across vertical conveying, logistics, baling, and services provides targeted upsell and cross-sell opportunities for end-to-end material handling projects, including retrofits, modernization, and integration with other suppliers in the automation ecosystem.

Industry Presence Participation in industry events such as LogiMAT and IPACK-IMA demonstrates active demand generation and product positioning. Sales teams can leverage trade show momentum for lead generation, brand storytelling, and rapid follow-ups with Proposals for packaging, processing, and high-throughput handling environments.