Insights

New Brand Positioning Rounded is rebranding from Concealment Express to better fit modern gun owners and lifestyle needs. Sales teams should position durable, adaptable holster gear to customers seeking non-stereotypical, everyday carry solutions.

Mid-market Revenue Estimated annual revenue is in the 10-25 million range with a lean-sized team. Opportunities exist to upsell premium accessories, service add-ons, or enhanced distribution partnerships to scale with growth.

Digital & Performance Active use of analytics, ads, and e-commerce tools (Twitter Ads, Google Reviews, Sezzle, iCIMS, UpPromote) indicates a data-driven approach. Potential to propose collaboration on CPC campaigns, affiliate programs, and optimized checkout experiences.

Channel & Partnerships Small- to mid-sized manufacturer with potential for expanded retailer and marketplace distribution, vertical integration opportunities, and private-label collaborations to broaden market reach.

Competitive Landscape Sizing aligns with niche holster makers and mid-tier players; proximity to competitors like Alien Gear and StealthGear USA suggests room for value-added product bundles, warranty services, and loyalty programs to differentiate.

Similar companies to Rounded, By Concealment Express

Rounded, By Concealment Express Tech Stack

Rounded, By Concealment Express uses 8 technology products and services including Reddit Ads, html5media, LinkedIn, and more. Explore Rounded, By Concealment Express's tech stack below.

Reddit Ads
Advertising
html5media
Audio, Video, Graphics
LinkedIn
Online Community Software
Google Customer Reviews
Online Review Management
PayPal Credit
Payment Processing
PayPal
Payment Processing
Google Analytics
Web Analytics
DailyKarma
Widgets

Rounded, By Concealment Express's Email Address Formats

Rounded, By Concealment Express uses at least 2 format(s):

Rounded, By Concealment Express Email Formats	Example	Percentage
FLast@concealmentexpress.com	JDoe@concealmentexpress.com	83%
Last@concealmentexpress.com	Doe@concealmentexpress.com	13%
FirstLas@concealmentexpress.com	JohnDoe@concealmentexpress.com	4%
FLast@roundedgear.com	JDoe@roundedgear.com	100%

Frequently Asked Questions

What is Rounded, By Concealment Express's phone number?

You can contact Rounded, By Concealment Express's main corporate office by phone at

+1-888-904-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rounded, By Concealment Express's official website and social media links?

Rounded, By Concealment Express's official website is roundedgear.com and has social profiles on LinkedIn.

How much revenue does Rounded, By Concealment Express generate?

As of July 2026, Rounded, By Concealment Express's annual revenue is estimated to be $10M - $25M.

What is Rounded, By Concealment Express's NAICS code?

Rounded, By Concealment Express's NAICS code is 31-33 - Manufacturing.

How many employees does Rounded, By Concealment Express have currently?

As of July 2026, Rounded, By Concealment Express has approximately 23 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Sales Operations Manager: K. B.Associate: J. S.Molder: M. L.. Explore Rounded, By Concealment Express's employee directory with LeadIQ.

What industry does Rounded, By Concealment Express belong to?

Rounded, By Concealment Express operates in the Manufacturing industry.

What technology does Rounded, By Concealment Express use?

Rounded, By Concealment Express's tech stack includes Reddit Adshtml5mediaLinkedInGoogle Customer ReviewsPayPal CreditPayPalGoogle AnalyticsDailyKarma.

What is Rounded, By Concealment Express's email format?

Rounded, By Concealment Express's email format typically follows the pattern of FLast@concealmentexpress.com. Find more Rounded, By Concealment Express email formats with LeadIQ.

When was Rounded, By Concealment Express founded?

Rounded, By Concealment Express was founded in 2014.

Rounded, By Concealment Express

Q: What technology does Rounded, By Concealment Express use?

Rounded, By Concealment Express's tech stack includes Google Pay, Carro, Facebook Share Button, jQuery, Sovrn.

Q: What is Rounded, By Concealment Express's NAICS code?

Rounded, By Concealment Express's NAICS code is 31-33 (Manufacturing).

ManufacturingFlorida, United States11-50 Employees

Rounded, by Concealment Express, is a manufacturing company focused on holsters and related gear for firearms, based in Jacksonville, Florida. It is undergoing a rebranding from Concealment Express to Rounded to reflect the evolving needs of today's gun owners. The organization maintains a small to mid-sized workforce.

Its customers are gun owners looking for gear that fits their life and not a stereotype, signaling a focus on versatile holster solutions. As a manufacturing company in the firearms gear space, it aims to serve contemporary users with practical holster gear. A notable recent development is the name change to Rounded.