Entertainment Focus Target entertainment and media companies aligned with Rosenfeld Meyer & Susman’s strong niche in entertainment transactions, digital media projects, and intellectual property to offer specialized legal services and bundled retainer models.

Boutique Scale Advantage Position the firm as a full-service, yet cost-efficient option for mid-sized to mid-market clients who need personalized attention without the overhead of a large firm, highlighting value-based pricing and personalized service.

Strategic Growth Leverage the recent senior appointment as a selling point to engage growth-stage entertainment and tech companies seeking experienced partners for high-stakes deals, IP protection, and complex negotiations.

Regional Expertise Emphasize Beverly Hills and LA-based reputation to attract domestic and foreign clients in entertainment, real estate, and corporate sectors seeking access to West Coast deal flow and talent networks.

Tech Enablement Highlight the firm's use of modern tech stack (Next.js, React, cloud tools) as a selling point for clients valuing efficient collaboration, secure communications, and streamlined matter management.