Large event capacity Target Rosen Centre as a potential venue management and event services partner for large conventions in Orlando, leveraging its 162,000 square feet of flexible meeting space and direct connection to the Orange County Convention Center to upsell integrated event packages.

Independent ownership Position opportunities around transparent pricing and direct decision-making under Rosen Hotels & Resorts, highlighting quick contracting cycles and potential for customized, planner-friendly hotel blocks and incentives that appeal to association and corporate organizers.

Awarded service Leverage the hotel's recognized service excellence and GBAC STAR cleaning certification to target safety-conscious conferences and high-profile events, offering premium on-site support and assurance to clients.

Dining and wellness Cross-sell for multi-day programs by promoting nine on-site dining options and The Spa at Rosen Centre as attendee wellness and networking enhancements, increasing per-guest spend and sponsor engagement opportunities.

Tech-enabled events Utilize the existing tech stack and infrastructure to propose modern event technology packages (AV, digital signage, attendee apps) that streamline large conferences, with potential sponsorships from tech vendors and enhanced data capture for post-event follow-up.