ROSE Women's Foundation Email Format

Non-profit OrganizationsNairobi, Kenya11-50 Employees

ROSE Women's Foundation is a nonprofit organization focused on breaking the cycle of poverty through women-led sustainable business and technology initiatives in East Africa. It works with women and girls in extremely low-income communities, leveraging technology and innovation to uplift these communities. Core activities include business education, pitch competitions, and micro-investments designed to help women become self-sustaining entrepreneurs. The organization began in Nairobi, Kenya, rooted in a community of hundreds of women entrepreneurs, and its founder, Allie Amoroso, shifted from a startup technology career to support vulnerable female entrepreneurs.

Based in Menlo Park, California, the foundation partners with family foundations, individuals, private-sector entities, startups, and government agencies to provide education, access to capital, and technology to women and children escaping poverty. In October 2022, Diamond Trust Bank formed a partnership with ROSE to run an income-generating and capacity-building program for women in Kenya’s low-income settlements.

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