Insights

Growth opportunity Mid-sized UK recruitment-focused market research partner with US and Europe reach and revenue under $1M, presenting an opportunity to upsell more advanced recruitment analytics, expanded fieldwork services, and higher-value project management offerings to scale alongside client needs.

Head of BD hire Recent appointment of a Head of Business Development signals a dedicated growth initiative; leverage this to introduce enterprise-grade research recruitment solutions, formalize retainer-based partnerships, and expand cross-sell of qualitative data collection and analysis services.

Strong client base Established relationships with full-service research agencies and digital marketers indicate receptivity to integrated service packages; propose bundled solutions combining participant sourcing, interviews, and rapid fieldwork reporting to improve project uptime and outcomes.

Global reach Experience across UK, Europe, and the US creates opportunities to offer international recruitment capacity, multilingual participant sourcing, and cross-border project support, appealing to agencies expanding global studies or needing diverse respondent pools.

Reliability focus Reputation for on-time delivery and high participant attendance presents a case for premium, service-level backed engagements, allowing price optimization through reliability guarantees and scalable, predictable recruitment timelines for larger studies.

Similar companies to Roots Research

Roots Research Tech Stack

Roots Research uses 8 technology products and services including LinkedIn Ads, Microsoft SharePoint, WordPress, and more. Explore Roots Research's tech stack below.

Roots Research's Email Address Formats

Roots Research uses at least 4 email formats:
Roots Research Email FormatsExamplePercentage
First@rootsresearch.co.ukJohn@rootsresearch.co.uk
88%
First.Last@rootsresearch.co.ukJohn.Doe@rootsresearch.co.uk
5%
LastF@rootsresearch.co.ukDoeJ@rootsresearch.co.uk
4%
Last@rootsresearch.co.ukDoe@rootsresearch.co.uk
3%

Frequently Asked Questions

What is Roots Research's official website and social media links?

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Roots Research's official website is rootsresearch.co.uk and has social profiles on LinkedIn.

How much revenue does Roots Research generate?

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As of August 2026, Roots Research's annual revenue is estimated to be <$1M.

What is Roots Research's SIC code and NAICS code?

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Roots Research's SIC code is 8732 - Commercial Economic, Sociological, and Educational Research and NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Roots Research have currently?

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As of August 2026, Roots Research has approximately 23 employees across 3 continents, including Europe, Asia and Africa. Key team members include Head Of Research Services: P. M., Company Director: A. F. and Company Director: C. L. Explore Roots Research's employee directory with LeadIQ.

What industry does Roots Research belong to?

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Roots Research operates in the Market Research industry.

What technology does Roots Research use?

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Roots Research's tech stack includes LinkedIn Ads, Microsoft SharePoint, WordPress, Mailgun, Microsoft 365, Google Cloud, WP Engine and HTTP/3.

What is Roots Research's email format?

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Roots Research's email format typically follows the pattern of First@rootsresearch.co.uk. Find more Roots Research email formats with LeadIQ.

When was Roots Research founded?

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Roots Research was founded in 2008.
Roots Research logo

Roots Research

Market ResearchEngland, United Kingdom11-50 Employees

Roots Research is a market research-focused recruitment firm based in Brighton, England, established in 2008. It sources participants for a range of research methodologies and market sectors across the UK, Europe, and the US, supporting qualitative data collection with recruitment, interviews, analysis, and project support. The firm emphasizes efficient assessment of project requirements, a tailored service, and dependable delivery within agreed cost and time constraints.

Its clients include full-service research agencies and digital marketers, who rely on Roots Research to provide participants with high attendance levels and reliable fieldwork support. The company positions itself as an experienced partner that combines recruitment expertise with flexible, innovative approaches to address complex recruitment challenges. In May 2023, Roots Research appointed Kasia Churchill as Head of Business Development, reflecting a recent leadership move.

Section iconCompany Overview

SIC Code
8732 - Commercial Economic, Sociological, and Educational Research
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • <$1M

    Roots Research's revenue is estimated to be in the range of <$1M

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