Insights

Enterprise Validation Rootly is an AI-native incident management platform with enterprise-grade recognition (CyberSecurity Breakthrough award) and a track record of six consecutive quarters as a High Performer and Enterprise Leader in G2, indicating credible ROI potential for large teams.

Notable Customers Widely adopted by major tech and software companies such as NVIDIA, Squarespace, Canva, Grammarly, Elastic, TripAdvisor, and Figma, suggesting strong use cases in engineering, product, and security teams that might overlap with potential buyer personas.

Slack & Teams Focus Product emphasizes native incident management within Slack and Microsoft Teams, aligning with organizations already invested in modern collaboration tools and enabling quick expansion to teams seeking seamless incident workflows.

Rapid Growth Signals Recent funding rounds including a $12M Series A with participation from strategic investors (Google Gradient Ventures) and a partnership ecosystem (DX partnership) indicate scalable go-to-market potential and opportunities for co-sell and integration plays.

Security & Resilience Awards and positioning around enterprise-grade incident management and cybersecurity focus suggest strong fit for security operations, incident response, and risk teams looking to streamline alert-to-retroactive workflows at scale.

Rootly Tech Stack

Rootly uses 8 technology products and services including LinkedIn Ads, iCIMS, Canva, and more. Explore Rootly's tech stack below.

  • LinkedIn Ads
    Advertising
  • iCIMS
    Applicant Tracking Systems
  • Canva
    Audio, Video, Graphics
  • Apache Kafka
    Big Data Processing
  • Canny
    Customer Feedback Management
  • Webpack
    Development
  • TripAdvisor
    Online Review Management
  • JSON
    Programming Languages

Rootly's Email Address Formats

Rootly uses at least 1 format(s):
Rootly Email FormatsExamplePercentage
First@rootly.comJohn@rootly.com
86%
First.Last@rootly.comJohn.Doe@rootly.com
13%
FL@rootly.comJD@rootly.com
1%

Frequently Asked Questions

What is Rootly's official website and social media links?

Minus sign iconPlus sign icon
Rootly's official website is rootly.com and has social profiles on LinkedIn.

How much revenue does Rootly generate?

Minus sign iconPlus sign icon
As of July 2026, Rootly's annual revenue is estimated to be $10M - $25M.

What is Rootly's NAICS code?

Minus sign iconPlus sign icon
Rootly's NAICS code is 5112 - Software Publishers.

How many employees does Rootly have currently?

Minus sign iconPlus sign icon
As of July 2026, Rootly has approximately 75 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Ceo And Co-Founder (yc S21): J. T.Vp Of Sales: A. K.Vice President Marketing: A. F.. Explore Rootly's employee directory with LeadIQ.

What industry does Rootly belong to?

Minus sign iconPlus sign icon
Rootly operates in the Software Development industry.

What technology does Rootly use?

Minus sign iconPlus sign icon
Rootly's tech stack includes LinkedIn AdsiCIMSCanvaApache KafkaCannyWebpackTripAdvisorJSON.

What is Rootly's email format?

Minus sign iconPlus sign icon
Rootly's email format typically follows the pattern of First@rootly.com. Find more Rootly email formats with LeadIQ.

How much funding has Rootly raised to date?

Minus sign iconPlus sign icon
As of July 2026, Rootly has raised $15M in funding. The last funding round occurred on Aug 10, 2023.
Rootly logo

Rootly

Software DevelopmentOntario, Canada51-200 Employees

Rootly is a mid-sized software development company based in Toronto, Ontario. It provides AI-native on-call and incident response software with native Slack and Microsoft Teams integration, covering the incident lifecycle from initial alert to retrospective. The product supports incident management for teams coordinating on-call activities within collaboration tools.

Its customer roster includes hundreds of leading companies such as NVIDIA, Squarespace, Canva, Grammarly, Elastic, Tripadvisor, and Figma. A recent development is a November 2024 partnership with getdx.com, signaling expansion of Rootly's ecosystem.

Section iconCompany Overview

Website
rootly.com
NAICS Code
5112 - Software Publishers
Employees
51-200

Section iconFunding & Financials

  • $15M

    Rootly has raised a total of $15M of funding over 2 rounds. Their latest funding round was raised on Aug 10, 2023as a series_a.

  • $10M - $25M

    Rootly's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $15M

    Rootly has raised a total of $15M of funding over 2 rounds. Their latest funding round was raised on Aug 10, 2023as a series_a.

  • $10M - $25M

    Rootly's revenue is estimated to be in the range of $10M - $25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.