Insights

Grant-funded growth Rooted recently secured a substantial grant of $250k from the CUNA Mutual Group Foundation, signaling donor-backed expansion potential and credibility with funders that may open partnership opportunities for program scaling, tech upgrades, or capacity-building initiatives.

Mission-aligned partnerships As a non-profit focused on food, land, and learning with a strong commitment to racial equity and inclusion, Rooted presents opportunities to co-create programs with corporations, foundations, or NGOs that prioritize equitable community development, sustainable agriculture, and educational access.

Technology footprint Rooted relies on a modern cloud-based stack (AWS, Cloudflare, WordPress, Google Workspace) which suggests readiness for scalable digital programs, data sharing, donor management, and online engagement strategies that can be leveraged for digital fundraising and impact storytelling services.

Community impact scale Operating with 11-50 employees in a mission-driven space in Madison, WI, indicates a group with lean operations but potential for scalable collaborations, enterprise-style programs, and shared services partnerships with larger funders or tech-enabled non-profits.

Revenue signals Reported revenue in the range of 50M to 100M, coupled with grant income, points to a sizable financial footprint within the sector; potential sales angles include donor solutions, program management tools, impact measurement, or grant administration services tailored for mid-to-large non-profits.

Similar companies to Rooted

Rooted Tech Stack

Rooted uses 8 technology products and services including Amazon Web Services, Cloudflare, WordPress, and more. Explore Rooted's tech stack below.

  • Cloud Hosting
  • Cloudflare
    Content Management System
  • Content Management System
  • Google Maps
    Maps
  • Microsoft Office
    Office Suites
  • Microsoft Word
    Office Suites
  • X-UA-Compatible
    Web Tools And Plugins

Rooted's Email Address Formats

Rooted uses at least 3 email formats:
Rooted Email FormatsExamplePercentage
First@rootedwi.orgJohn@rootedwi.org
94%
FirstLast@rootedwi.orgJohnDoe@rootedwi.org
6%
First.Last@resilientcities.orgJohn.Doe@resilientcities.org
100%

Frequently Asked Questions

What is Rooted's phone number?

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You can contact Rooted's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rooted's official website and social media links?

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Rooted's official website is rootedwi.org and has social profiles on LinkedIn.

How much revenue does Rooted generate?

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As of October 2026, Rooted's annual revenue is estimated to be $50M - $100M.

What is Rooted's NAICS code?

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Rooted's NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does Rooted have currently?

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As of October 2026, Rooted has approximately 33 employees across 6 continents, including North America, Europe and Africa. Key team members include Founder: J. H., Founder: C. D. S. and Co-Founder: M. L. Explore Rooted's employee directory with LeadIQ.

What industry does Rooted belong to?

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Rooted operates in the Non-profit Organizations industry.

What technology does Rooted use?

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Rooted's tech stack includes Amazon Web Services, Cloudflare, WordPress, Google Workspace, Google Maps, Microsoft Office, Microsoft Word and X-UA-Compatible.

What is Rooted's email format?

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Rooted's email format typically follows the pattern of First@rootedwi.org. Find more Rooted email formats with LeadIQ.

When was Rooted founded?

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Rooted was founded in 1996.
Rooted logo

Rooted

Non-profit OrganizationsWisconsin, United States11-50 Employees

Rooted is a nonprofit organization based in Madison, Wisconsin, focused on building healthy, equitable, and sustainable neighborhoods through collaborations rooted in food, land, and learning. It grew from the collaboration of two local Madison groups, the Center for Resilient Cities and Community GroundWorks, combining their strengths to support community growth and resilience. By anchoring its work in partnerships, Rooted seeks to connect people with opportunities around food, land, and learning.

Its commitment to racial equity and inclusion spans education, food systems, the environmental movement, and organizational life, with an emphasis on lifelong learning and action. Its activities are oriented toward communities and partner organizations seeking healthier food access, sustainable land use, and more equitable neighborhoods.

Section iconCompany Overview

Phone number
NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
1996
Employees
11-50

Section iconFunding & Financials

  • $50M - $100M

    Rooted's revenue is estimated to be in the range of $50M - $100M

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