Midwest focus Target revenue growth by expanding wholesale and D2C partnerships within Midwest markets where Root 66 positions itself as a fast lane to premier cannabis shopping, leveraging its Midwest focus to tailor sales pitches and distribution strategies.

Affordable premium Position pricing strategies and private-label opportunities around Root 66’s emphasis on high-quality products at accessible prices, targeting value-conscious dispensaries and wellness retailers seeking premium cannabis lines.

Digital storefront Leverage the existing tech stack ( WordPress, Shopify, Site Kit ) to propose add-on ecommerce, loyalty programs, and scalable order management for B2B buyers, improving repeat orders and channel efficiency.

SMB growth With a 11-50 employee base and $10M–$25M revenue, pursue channel partnerships and distribution deals that align with mid-market retailers seeking reliable supply, volume discounts, and consistent product availability.

Competitive stance Highlight Root 66’s combination of curated medical products and value pricing as a differentiator against larger peers, offering sales enablement materials and co-branding opportunities to increase market penetration.